This year’s EPIC (Ethnographic Praxis in Industry Conference) covered a lot of topics relevant to I543 including, among other things, novel methods for probing user experience, the role of ethnography within the design process (and design research), distinctions between design ethnography and traditional anthropological ethnography, and translating ethnographic insights into valuable business considerations. I uploaded a variety of different papers from the EPIC 2007 proceedings preview to the I543 course resources on OnCourse. It’s evident that, now more than ever, understanding and designing for user experience is becoming the focal point of industry research. EPIC is growing quickly and will be an important venue for industry and academia alike to keep their finger on the pulse of ethnography’s shifting role within design research. For a more in depth description, I suggest you check Jeff’s perspective on EPIC 2007.